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SEO or Search Engine Optimization in Digital Marketing

search engine optimization

Do you have a website or a SEO learner? This guide help you to know “What is SEO” and Why it is important for Website. We have described each point in depth so that you can understand search engine optimization better.

What is Search Engine Optimization or SEO?

SEO is a technique that helps the user to rank the website on the Search Engine Result Page (SERP) and drive organic traffic. It is a part of digital marketing and it is a must for any site. Here “search engine” means Google, Bing, Yahoo, etc. where users search various types of queries.

Why SEO is Important for Website?

A new website can be related to any product, service, etc. But we will get its benefit only when it ranks well. Also we have to reach the customer who is interested in our product or service.

Here, SEO plays an important role in this entire cycle and provides direction to the website. It also has many steps and parts, only after doing it smoothly; we can get the absolute customer.

It is used both ethically and unethically and professionals describe it as

  • White Hat (pure SEO)
  • Black Hat (as name not good thing)
  • Grey Hat (mixer of both and sometimes useful)

We will talk about White Hat and it has three parts: On-page, Off-page and Technical

What is On-page SEO?

On-Page SEO means designing the website as per the requirement of the customer and understands user-intent. In this, those keywords are targeted which the user can search on the search engine.

A designer designs the website with appropriate keywords in the title, description, and body. The body part contains the header, image, alt tag, and many other things.

Let’s know: How to Live a blog in 7 steps? – Get start bloggings

When your on-site SEO work is good, only then there are more chances to rank on browsers fast. In such a situation, it is necessary that you get the website ready with professional designer & SEO-expert. OR, you can live the content on the pre-made template.

Focusing key-point of on-page SEO

  • Title: It is visible in Google search page and its maximum length is 55 characters with space. With more characters, it will show something like (…) after 55 characters, which is not good.
  • Description: Visible in Google search page and maximum length is 155 characters with space.
  • Keywords: This is a huge part of the discussion as it is based on different points of tracking. Keyword are divided in different parts, like:
  1. Short & Long tail keywords: Depend on user intent and search.
  2. Navigational Keyword: This is a pre-made decision like the Black Sparx shoes. Here users know where, how and from whom to buy.
  3. LSI (Latent Semantic Indexing) Keyword: This must have been noticed by everyone, whenever we search for something on Chrome or Browse, it starts showing some other options below from the beginning. These are called LSI keywords.
  • Header: From H1 to H6, the user can use it to define the headings. H1 is used for the largest and H6 for the smallest heading
  • Keyword Analysis: Here the user analyzes which keywords to use as the main form of traffic. Also, there are many arguments like keyword stuffing, proximity, and prominence that an SEO should focus on.
  1. Stuffing: Does not use same keyword again, again and again.
  2. Proximity: Make sure there is a proper distance and wording between two keywords.
  3. Prominence:  Important keywords used too close to the beginning.
  • Content-optimization:
  1. Internal Linking: Content two or more webpage of a website
  2. External Linking: Link from a owner site to other site.
  3. Alt tag: Use Alt tag in each image as it provides information on when the image is not loaded.
  4. User-friendly URL: before launching the website, it is essential to make URL short and friendly. Not like this:


What is Off-page SEO?

Off-site or page SEO is the work that we do outside our website and create quality backlinks for your website. It is directly impact to the website to rank on search engine fast.

It is also a big part of understanding what kind of link we build that will be beneficial to our website. A backlink can be both good and bad, for this it is necessary to check the SPAM of the website. So that, your website can also be saved from getting corrupted.

If bulk spamming links points to your site, the search engine may also ban your website.

Off-page SEO work

  • Post Articles/Guest Posts and Blogs
  • Press-Release
  • Forums/Question/Debate
  • Submission/Listing (particular sites like software)
  • Social Posts and Sharing
  • Social Bookmarking
  • Profile Creation
  • Directory Submission
  • Infographic
  • Video Submission
  • PDF/Image Submission

What is Technical Search Engine Optimization?

Technical SEO is a connection between your site and marketing tools. It helps the user to analyze the website and provides problem reports. So that, we can improve the website’s quality, speed and friendliness.

Technical SEO Checklist

  • Use SSL Certificate
  • Create XML Sitemap
  • Register website with all search console and webmasters like Google, Bing.
  • Remove Duplicate Content
  • Increase Website Speed
  • Add structured data markup
  • Use Heading in Right Way (H1, H2…H6)
  • Ensure mobile friendliness

End Statement

Here I have provided all the details related to SEO or Search Engine Optimization. I hope this post will help you to understand why we need SEO expert and how it helps to rank our website. You can comment or contact us for any information or question related to this post.

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